She is an expert and implementer of augmented reality, virtual reality, artificial intelligence and internet of things in marketing and advertising.

She has been actively working on the digitalization in the banking sector and has specialized in CRM, IT and digital & card payment systems

She has been general manager in various technology companies and specialized in the field of customer experience. 

She is a technology law and regulation strategy consultant with various experience in different areas such as licensing, legislation and compliance.

She is an expert in digital strategies, technology design development, sales and service transformation and digital marketing.